Joshua Fry is a London-based cinematographer known for his bold visual style and emotionally driven storytelling. His work spans narrative, fashion, music videos, and commercial campaigns—blending striking composition with a deep sensitivity to mood and movement.

Joshua has lensed projects for leading global brands including Nike, Meta, Adidas, Google Play, New Balance, Reebok Nano, HP Instant Ink, Shell Rimula, and WIX, among others. Whether capturing high-energy commercial spots or intimate visual narratives, he brings a precise eye and collaborative spirit to every frame shaping images that resonate long after the cut.